Artist Growth and Payfare Announce Partnership to Launch First-of-its-Kind Digital Banking App for the Creator Economy

NEW YORK, NY and TORONTO, December 6, 2022 Artist Growth Inc., a high growth collaboration and business platform for labels, artist managers, and creative teams and Payfare Inc. (TSX: PAY), a leading fintech powering instant payout and digital banking solutions for the gig workforce, today announced that they have partnered to launch the Artist Growth Wallet, an industry-first financial platform for artists and creators offering a business Visa card with no monthly fee digital banking and faster access to earnings.

The Artist Growth Wallet, launching this December, will enable artists and creators to have faster access to their earnings from content platforms such as social media, record labels, event venues and more. With an estimated 200M1 creators globally, the creator economy is sized at more than $104B2. In 2021, more than 43% of creators in the US earned over $50K in annual income or higher. In an industry poised for exponential growth, the Artist Growth Wallet offers artists and creators financial control and flexibility built with their unique needs in mind. 

The Artist Growth Wallet will support best-in-class digital banking capabilities helping creators better manage their business while providing cash back rewards at hotels, travel, restaurants and more powered by Payfare’s partnerships with Visa Savings Edge and Cardlytics.

“We believe partnerships can enable unique and powerful value for customers and our collaboration with Payfare embodies that spirit,” said Artist Growth founder and CEO, Matt Urmy.  “I am so excited for creators and businesses in our industry to get their hands on AG Wallet and experience its integration with Artist Growth Workspace, which will bring faster payments and save artists more money. Our mission is to support creators and their teams in achieving financial success, to further empower creative freedom for the world’s artists, because society wou